UTV Brand And Sales Data Inspires Rugged Toppers Product Lineup
We are a growing brand and have an aggressive plan to ensure that we have produced models that are tailored to each major UTV brand on the market. While we chose to lead with Polaris because they currently own over 41% of the global UTV market, we recently released our Can-Am model and we are in the process of developing topper molds for Yamaha, Kawasaki, and Honda as well.
We have every intention to be brand agnostic to ensure those who work and play hard have a Rugged topper to maximize their UTV’s full hauling potential. An estimated 410,000 U.S. households will purchase UTV accessories over a 12-month period, meaning over 82% of owners will upgrade their side-by-sides, and we want to make sure we are there with quality toppers for these owners.
Projected global side-by-side all-terrain vehicle market share in 2018, by vendor. https://www.statista.com/statistics/438113/global-side-by-side-atv-market-share/
“Consumers are accessorizing their UTVs more and more. Manufacturers and aftermarket companies are developing products that allow a consumer to easily customize their UTVs to maximize the capability of the machine for its intended purpose.”
— Carey Ackley, MBA, dealer development manager, Hisun